Write a press release for new product launches

Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares. Successful press releases include information that is well written, worth sharing, and provides value to those reading.

You may write several drafts of the press release, which should be reviewed and approved by company leaders before publication. Others believed that AOL was interested in Netcenter, or Netscape's web properties, which drew some of the highest traffic worldwide.

Who is the press release about. On June 1,Oracle announced that it was donating OpenOffice. Don't miss to vote for us. Boilerplate information is designed to give journalists something with which to offer readers context, and can help make your company more recognizable and professional.

It was not until August that Netscape 6. Later, former Netscape executives Mike Homer and Peter Currie described the period as "hectic and crazy" and that the company was undone by factors both internal and external. Marc Andreessen explains, "If they had shipped a year earlier, we probably would have done that instead of Netscape.

For example, a company might write a press release after releasing a new product, to share the results of a quarterly earnings report or to announce that a new CEO has been hired. Over its year history, the ASF has welcomed contributions from individuals and organizations alike, but, as a policy, does not solicit code donations.

The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.

Multimedia elements like videos or images can be fantastic for enhancing your press release. This will give your readers an objective view of your press release and, if you quote experts, should make your press release stand out as credible.

This paragraph is where you will explain your new product, your discovery or any advances that your company has made. This will save you from troublesome spelling and grammar mistakes and make your PR look more professional.

Survey Majority of employees would choose certain perks over standard salary increase Jacel Egan, Media Relations Coordinator, TechnologyAdvice We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience.

It also tells journalists that the end of the press release has been reached. Provide some good quotes. What is the topic of the press release. Flesh it out, find and add other supporting content - like images or video.

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One way to spread the news is to write a press release announcing the product's launch. That submission was accepted, and the project is now being developed as a podling in the Apache Incubator under the ASF's meritocratic process informally dubbed "The Apache Way".

A press release often includes details about the announcement, quotes from company officials and instructions for getting more information. At the bottom of the press release, you should include contact information for the company official who can take further questions regarding the new product.

Besides announcing the release of a new product, a company might issue a press release to share the results of a quarterly earnings report or to announce that a new CEO has been hired.

Use them sparingly, though, so as not to overwhelm the text. We sent out a press release a couple of months ago featuring our data monitoring survey that received a lot of positive feedback.

It does not show downloads via other sources - e. How does the subject of your press release provide value.

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With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: While press releases are generally sent to news publications, they can also be shared directly with a company's stakeholder groups, usually by publishing the press release on the company's website.

Risky, bold, daring - you are. This is a major feature release, so make sure to check out the Feature Overview to learn more about the new features and all improvements. To make your summary paragraph interesting and compelling to readers, use it to include the most relevant and exciting information, and lay out the key points of the press release.

Lava press and media page shares the latest news, press releases, latest update, media contact details and much more. Netscape Communications wants you to forget all the highway metaphors you've ever heard about the Internet.

Instead, think about an encyclopedia—one with unlimited, graphically rich pages, connections to E-mail and files, and access to Internet newsgroups and online shopping.

Keep the press release short and to the point, writing an excellent summary of the product launch announcement. Include quotes from company leaders if appropriate, as well as any hyperlinks, photos, videos, charts and other visuals that might be helpful for understanding the announcement.

Jun 09,  · How to Write a Press Release. Start a press release with an attention-grabbing headline in bold font. If your company is not the main subject of the news, but is the source of the press release, make it clear in the body.

Keep it short and to the point. If you are sending a hard copy, the text should be double-spaced. Write a Product 80%(50). © BlackBerry Limited. All rights reserved. Contact Us | Support. New Product Launch Press Release Example: The Biggest Loser Trainer, Pauline Nordin Launches a New Brand and App to Defatten America Scandinavian “Biggest Loser” trainer and creator of the successful DVD, “The Butt Bible”, is launching a new app called “Live Life Lean”.

Write a press release for new product launches
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